KEITH KEATING
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How to Develop Talent That Can Succeed in a Hybrid World of Work

Chief Talent Officer

Published online by Chief Talent Officer: February 28, 2022

By early 2022 the emergency phase of Covid-related remote work was over and a harder question had arrived: not whether hybrid work would stay, but how to actually develop people inside it.

The first two years had been improvisation. No playbook, no precedent, just react fast and hope. Remote work carried us for a while, but the cracks showed in the data. Twenty-two percent of remote workers struggled to unplug. Nineteen percent reported loneliness. Seventeen percent found communication genuinely difficult.

People still wanted human connection. They just wanted to choose when. That's how the conversation moved from remote to hybrid.

This piece is about what hybrid does to talent development specifically, which I think got under-examined while everyone debated office attendance. Development has always leaned on things hybrid quietly disrupts. Proximity. Observation. The informal coaching that happens when someone overhears how a senior colleague handles a difficult call. You can't recreate that by moving a training session to Zoom.

So the work is different. More intentional. More structured. Less reliant on the accidents of physical proximity that used to do a lot of invisible teaching.

My honest position is that hybrid offers real benefits, and it's fragile without deliberate design. The organizations that struggled weren't the ones that chose hybrid. They were the ones that chose it and then changed nothing else about how they develop people.

Written for HR and L&D leaders building development programs for a distributed workforce.

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