KEITH KEATING
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How to Build a Strong Culture of Diversity and Measure Your Efforts

Chief Talent Officer

Published online by Chief Talent Officer: November 18, 2021

The business case for inclusive workplaces stopped being surprising some time ago. Workplaces with genuine cognitive diversity can raise team innovation by 20 percent. Sixty-seven percent of job seekers weigh DE&I when deciding whether to apply. Diverse companies outperform.

So the argument is settled. What isn't settled is what to actually do, and how you'd know whether it worked.

That's the gap this piece addresses, and specifically the measurement half, which is where most well-intentioned DE&I work quietly falls apart.

The pattern I kept seeing was an organization committing sincerely, running training, updating the language, forming a council, and then two years later being unable to say whether anything changed. Not because nothing did. Because nobody defined what change would look like at the outset.

Measurement here isn't about producing a number for a report. It's about being able to tell the difference between activity and progress. Those look identical from the inside, and only one of them is worth the investment.

The substantive point underneath is that fostering diversity means building an environment where each employee feels a sense of belonging. Belonging is the outcome. Representation is a precondition for it, not a substitute.

For HR and DE&I leaders who've done the work and now need to demonstrate it, and for anyone who suspects their organization has been busy rather than effective.

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